About me
Expertise
Design
Human-Centered Design
Human-centered design principle is to focus on your consumers' behaviors, needs, and desires as part of the design process.
Stragety
Digital Stragety Consultant
As a consultant, I've worked across large enterprises to consolidate and scale complex solutions that align with consumers data, business requirements, and consumers needs.
Research
UX Researcher & Advocate
I've lead and developed research projects to answer product leaders quantiativive and qualitative questions on how to further evolve the current product experience and validate concepts align with business values.
A.I.
Prompt Engineering Design with Artificial Intelligence
Design has rapidly evolved, and so have the tools to keep up with rapid prototyping practices to iteratively test and learn. 2025 was a slow wake-up that humans have discovered a new medium, Chat, that requires Prompt Engineering to be mindful of accessibility, inclusive, and align brand standards.
Education
2025
Kellogg School of Management, Northwestern University
A.I Strategies for Business Transformation
Earned a certificate to understand how design plays a role in A.I., specifically Generative and Agentic Intelligence solutions. Are there frameworks and metrics to define roadmaps, can we rapidly assess the current state, and measure return on investment?
2024
College of Booth,
The University of Chicago
Artificial Intelligence and Data Science for Leaders
Earned a certificate to further understand how diverse industries want to increase their understanding of AI. To further build and lead an AI-driven organization culture
2008 - 2010
DePaul University
M.S in Human-Computer Interaction
I earned my degree in Human-Computer Interaction, user experience design, and product development to deepen my understanding of how to make computers easier for people to use.
1998 - 2000
DeVry University
B.S. Technical Management
I gained a strong foundation in computer science principles and programming, laying the groundwork for my career in digital product solutions.
Experiences
2022 - 2025​
United HealthCare
Healthcare
UX Principal, led human‑centered design for complex B2B and B2B2C digital experiences. Drove modernization of legacy systems, guided cross‑functional teams through discovery and definition, and delivered intuitive, scalable solutions that improved customer engagement and business alignment. Championed UX lean methods to accelerate decision‑making, maintain design momentum, and ensure product outcomes that balance user needs with strategic objectives.
2020 - 2022​
Foote Cone Belding
Marketing Agency
Associate Director of User Experience, led UX strategy and experience design across integrated marketing and digital initiatives. Drove user‑centered solutions for large‑scale brand programs, partnering closely with creative, strategy, and technology teams to deliver cohesive, insight‑driven experiences. Provided leadership across research, interaction design, and cross‑channel UX, ensuring that digital products and campaign ecosystems were intuitive, accessible, and aligned with client business goals.
2018 - 2019
ABC Supply
Building Materials Organization
Lead User Experience Designer at ABC Supply, driving UX strategy and hands‑on design across internal enterprise tools and customer‑facing digital solutions. Led research, workflow mapping, and interaction design to modernize legacy systems and improve usability for branch teams and contractors. Partnered closely with product and engineering to streamline complex operational processes, enhance digital ordering flows, and ensure cohesive, intuitive experiences that supported business efficiency and user adoption.
2017 - 2018
Joint Commission
Lead Product Experience Designer supporting The Joint Commission’s modernization of its Microsoft Surveyor Technology (MST) platform. Oversaw UX strategy, design direction, and workflow optimization during a year‑long initiative to streamline surveyor tools, reduce call‑center volume, and consolidate legacy systems into a cloud‑ready experience. Led and mentored two UX contractors while facilitating workshops, design studios, and usability testing to uncover gaps, shape user flows, and establish a scalable design approach. Partnered closely with cross‑functional teams to improve content management, enhance usability, and strengthen alignment with surveyors’ real‑world needs.
Healthcare Accreditation
Skills & Expertise
- Product Strategy
- Rapid Prototyping
- User Research
- Agile Methodology​
- AI-Driven Solutions
- Journey Mapping​​
Tools for Product Design
- Figma / FigJam
- Miro
- V0 by Vercel
- M.S. Copilot
- React.js
- Angular.js
- Axure
- ​SaSS
- Vanta (Soc 2)
- Power Bi
- Google analytics
- Jirra
- Asana
- Confluence