I’m a Human-Computer Interaction (HCI) professional. I’m passionate about user-centered design, advocating for users’ challenges, and empathizing with them by delivering a simple digital product to streamline tasks. Over 12+years’ experience working in B2B & B2C on design, research, strategy, and leading teams to further consumer experiences.

Work Experience 

Foote, Cone, & Belding (UX Director)

  • Manage a team of 5 junior UX’ers, whom I mentor, develop, and delegate tasks.
  • Conduct mico-projects managing Project Manager, Developer, Business Analyst, Junior Uxer, two creative directors to build new tech to further improve business process and build new tools using Human-Centered Design practices.
  • Consult on overall UX experiences across e-commerce, Pharma, Financial Services, and Fleet Management to provide modern and user-friendly experiences.
  • Define and delegate tasks to team members to provide research, design, and UX guidelines for the product team to design consistent experiences.
  • Evaluate and maintain alignment of strategy and creativity across the user’s experiences.
  • Audit and recommend UX direction based on best-in-class practices and UX research findings.

Traceable Change (Senior UX Designer)

  • Conducted usability research on health care websites to consumer feedback and identify pain points and common patient behaviors.
  • Composed competitive and market research on e-commerce products to modernize legacy applications to provide examples and directions of customers’ needs.
  • Created user flows to align and define stakeholders to discuss requirements and identify unknowns within designs experiences.
  • Consulted SME’s, development, and designer to align UX requirements for optimal user flows and maintain business requirements to increase transactional and reduce abandonment KPI’s.

AIM Specialty Health (Senior UX Designer)                         

  • Conducted usability research on health care websites to consumer feedback on product expectations.
  • Provided researched findings on competitive and out-of-market products to modernize legacy applications experiences.
  • Created user flows to align and define stakeholders to discuss requirements and identify unknowns within designs experiences.


ABC Supply (Lead UX Designer)                                                           

  • Lead design and research reviews of an e-commerce framework for roofing and constructions material organization.
  • Lead design for IOS, Android, and responsive web form factors to establish a style guide design pattern aligned with native design guidelines and feature requirements.
  • Lead workshops with stakeholders and products to align on feature expectations and comprehend dependencies for the design solution.
  • Created UI flows and wireframes to align the business and development teams.


Joint Commission  (Product UX Designer)                                     

  • Lead and Mentor UX designers to further support multiple features enhancements while maintaining a cohesive and defined timeline on track.
  • Facilitated review sessions to align requirements for feasible and scalable solutions.
  • Documented and advocated for positive acceptance criteria to maintain a consistent experience across platforms.
  • Conduct Usability Research to validate, document needs, and further define optimal workflows.

CNH Inc. (Product UX Researcher)       

  • Lead usability testing practices to further comprehend how farmers use their tractors or combine displays in the field to analyze and identify design recommendations.
  • Identified best practices and critical product indicators to further enhance digital displays based on market and ISO standards.
  • Advocated design thinking to comprehend the end-user needs based on research and real-world experiences.
  • Collaborated with stakeholders to comprehend research needs to support feature requirements and iterate on design deliverables.

Redbox (Principal UX Designer)

  • Manage a team of 3 junior UX’ers and 2 researchers whom I mentor, develop, and delegate tasks.
  • Lead and re-defining Mobile First approach for product owners, designers and creative members based on user journeys based on research and analytics findings.
  • Lead and design for IOS, Android, and Kiosk form factor to further increase transactional conversion.
  • Defined and designed for specific use cases to deliver exceptional user journeys across platforms.
  • Collaborated with creative, product management, and technology in an agile approach to iterate by applying scrum practices.
  • Conduct workshops with UX members to further expand knowledge and collaborate on concept designs.

Walgreens ( Senior Mobile UX Designer)

  • Lead kiosk and mobile designs to further increase revenue based on new technology and additions to the product catalog.
  • Designed native and HTML 5 Mobile web application UI flows and wireframes to align with the desktop version for Android and IOS.
  • Conducted market and supported concept validation research for new emerging business objectives.

J.P. Morgan Chase  (Senior User Experience Designer)

  • Supported enterprise financial services mobile and web applications for best e-commerce experience.
  • Defined design patterns and documented future enhancements for consistency across the product portfolios.
  • Documented technical requirements using Axure or CMS for business acceptance.
  • Advocated WCAG guidelines (AA) for compliance on legacy applications and implemented rebranding on legacy applications across J.P. Morgan Chase.

Wheels Inc, (Senior User Experience Architect)       

  • Managed two junior Ux’ers and three developers to conduct audits, technical research, and conceptual designs to integrate new tech and support sales and service members’ behaviors.
  • Lead a design and creative UI Panel through remote sessions to gather research on mobile and desktop applications that require information architecture and design support.
  • Lead UI-framework design standards on all future developments to apply consistency and UX requirements for converting silo department applications into a web application portfolio that can become a universal desktop.
  • Supported Agile practices by gathering requirements, documenting research, and wire-framing low/high-fi mockups using Axure while collecting business requirements.